“The incentives for ‘innovation’ in the exploitation world are high, and so there is a lot of advancement in the art of tracking a lot of advancement in the arts of security exploits. “I think the analogy with security is apt,” Federighi says of the feline-and-rodent comparison. We also talked about the company’s new iCloud Private Relay (a “VPN killer” as some tech pundits are sure to call it), Apple’s role versus the governments in playing privacy regulator, and user uptake of the iPhone’s new App Tracking Transparency feature, which is so unpopular with a very blue social network. Whenever a technology comes along that gives us more privacy, it seems that those who want their hands on our data come up with new, creative ways to get it.īut does Apple also feel like it’s in a cat-and-mouse game? That’s the question that I put to Craig Federighi, the company’s senior vice president of software engineering, when I spoke to him about Apple’s newest privacy features in advance of today’s keynote. When it comes to our digital privacy in the third decade of the 21st century, it feels like we’re in a constant cat-and-mouse game. Indeed, new privacy protections have become one of the most important reasons to look forward to Apple’s annual operating-system upgrades.
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